Serving Santa Maria for 46 Years

About Anthony's Jewelers

Founded on the belief that exceptional service makes all the difference—and still living that promise every day.

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The Difference is Personal Service

The Difference is Personal Service

Staying true to our original motto, we at Anthony's Jewelers make every effort to provide exceptional, top-of-the-line service. By honoring each piece that we sell, we can keep your jewelry looking as beautiful as the day you purchased it. We strive to provide quality jewelry at competitive prices.

Proudly serving families throughout Santa Maria and surrounding Santa Barbara County for generations.

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Our Story

Generations of Trusted Service

Anthony's Jewelers is a family-owned business operating in Santa Maria, California, founded in 1980 by Anthony Chaparro. What began as one man's passion for fine jewelry and personal service has grown into a beloved community institution spanning more than four decades.

Today, the business continues to thrive under the leadership of Ms. Angie Chaparro (Owner), who carries forward her husbands's vision with the same warmth and dedication that has defined the store since its founding. Specializing in diamonds and custom design, we provide stunning pieces that are as unique and irreplaceable as each of our customers.

Anthony Chaparro
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The People Behind the Counter

Meet the Family

Owner

Angie Chaparro

Angie has dedicated her life to continuing her husband's legacy. Her warmth, expertise, and commitment to every customer are the heart of everything Anthony's Jewelers stands for.

Store Manager

Raz Luna

Raz joined the Anthony's Jewelers family in 2003 and has been an integral part of the team ever since. His deep product knowledge and genuine care for customers make every visit a personal experience.

Founder (1980)

Anthony Chaparro

Anthony founded the store in 1980 with a simple but powerful belief: that service is what sets a jeweler apart. His motto—“Discover ‘the Difference’—the Difference is ‘Service’”—lives on in every piece sold and every customer served.

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What We Offer

Exceptional Jewelry, Timeless Style

Our selection is always evolving with current industry and fashion trends. We are sure you will find that perfect piece for yourself or your loved one.

  • Diamond Engagement & Wedding Jewelry
  • Custom & One-of-a-Kind Pieces
  • Diamond Pendants, Bracelets & Earrings
  • Gold & Diamond Watches
  • Citizen® Eco-Drive® & Quartz Watches
  • Pearl & Opal Jewelry
  • Ruby, Sapphire & Emerald Gemstones
  • Full In-House Jewelry Repair
  • Gold Buying at Top Dollar
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Visit Us Today

Come See Us in Store

We'd love to meet you. Stop by, give us a call, or send us a message—we're here to help.